Social media – think Facebook, YouTube, blogs, podcasts, etc. – are changing all the rules of workplace communication. No longer do press releases filled with corporate-speak define public relations. Gone are the days of top-down employee communications. Today it’s all about the conversation, which is controlled by no one and everyone.
Perhaps nobody has articulated the seismic shift in workplace communication more bluntly than Steve Crescenzo, a Chicago-based consultant, speaker and blogger whose no-nonsense approach and ribald humor have made him a cult-like figure among professional communicators.
